Media Comment

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A netroots blog for media reform

The power of radio

In the 1990s, conservatives discovered the power of commercial AM radio to deliver a political message. Today 90 percent of talk radio is conservative.

With the commercialization of public radio, progressive radio voices are working hard to be heard. The launch of Air America in 2004 introduced progressive radio to the commercial market, consolidated an audience, and paved the way for other networks.

Projects such as Prometheus, Common Frequency, and NFCB are helping to create greater access to independent and community broadcasting through low power radio.

Building progressive, independent, and community radio is an important part of the progressive movement. Direct financial support is the key to keeping the voices of truth on the air. Right wing radio is funded by corporations and government. Progressive radio advocates for the public. Please make sure it gets our support. And please support progressive advertisers.

Filed under: power, radio